Blog Northwest Florida

As we enter the New Year I have been thinking a lot about financial planning and happiness. Funny how intertwined the two tend to be!

While many of us are rethinking our spending habits amidst the poor economic news and wondering if we really NEED all those things we tend to buy, the fact of the matter is that even if we simplify and downsize there are some financial realities that we just can't escape.

And for women these financial realities can be much different than those faced by our male counterparts. I listened to a great talk by Carol Carlan, a consultant with "Our Collective Mind" at the Pensacola area Women's Council of Realtors yesterday. Some points she made deserve to be shared:

• U.S. Life Expectancy - for Women 83, Men 76
• 3 out of 4 Married Women will be Widowed
• 3 Common Mistakes Women Make 1) Don't Invest in a 401k 2) Don't Diversify and Take Risks in Investing 3) Underestimate Health Care Costs
• Carol's talk reminded me of a recent study which was conducted by the Harvard Generations Policy Program. The findings indicated that while the approximately 40 million baby boomer women are  the largest generation to reach their 40s, their financial security may not be assured unless they make wise housing choices.  

The study showed that boomer women (born from 1946 to 1964) spend more, acquire more debt, and are less likely to have traditional pensions, spousal benefits or retiree health coverage than other cohort groups. For these women - interestingly enough, the majority of those I saw sitting around me at the Pensacola Women's Council of Realtors group - housing is a key to their future security and happiness.

The Harvard study says unequivocally that women of the baby boom generation who own their own homes (either alone or with a spouse) will be at an economic advantage.

Over the past two years I have watched our hot housing market cool, our economy slow down and potential buyers wring their hands as they worried over finding the bottom of the local housing market. Both Carol Carlan's talk and my review of the Harvard study reminded me just how important it is to review with potential buyers the decision tree for renting vs. buying. Long term financial goals and security always have to be part of the equation and in most cases, buying wins out.

As we enter a new year and take stock of where we are and where we are going, whether we are female boomers or not, housing should be a big part of our equation. With the current attractive housing prices in the Pensacola area, low interest rates and the generous seller concessions we are seeing, NOW is a great time to explore whether buying is right for you. If you agree, don't wait . . . call your professional Realtor!

The chart above provides an overview of the Escambia and Santa Rosa County single family home, condominium and townhome sales from 2006 to 2008. You will note that sale prices are down while selling days on the market have increased significantly. Firgures were taken from the Pensacola Association of Realtors Multiple Listing Service. 

 Robin Sherman, Robin@PensacolaForYou.com

The National Association of Realtors (NAR) is working hard to get the word out - Mortgage Money is Available!

In a press release issued today NAR urged the public to disregard much of the "misinformation" floating around in the media and on blogs related to the tight home mortgage market. NAR shares the following facts:

1) An individual may be required to put down 20% based on that person's financial situation, but that is not an across-the-board requirement for all borrowers.

2) A borrower who puts down less than 20% is required to obtain mortgage insurance.

3) Even in a declining market a borrower is required to make at least a 5 or 10 percent down payment.

4) FHA requires a 3.5% down payment by borrowers, so long as they meet a 31% housing cost-to-income ratio. In other words, anyone who stays within their budget and who can afford a 3.5% down payment (even with family help) can become a homeowner.

It is quick and simple to determine your required down payment. A call to a reputable lender and a few minutes of your time will provide you with the information you need. I know that many people are afraid of having their credit pulled, having heard that this will impact their credit score, but it isn't necessary to have your credit pulled to get an idea of your downpayment requirements and an estimate of loan costs and monthly payment schedules. Again, any reputable lender will be able to help provide this information.

We will be happy to provide you with lender information for the Northwest Florida real estate market. Our primary market area is from Fort Walton Beach through Pensacola, Escambia, Santa Rosa and Okaloosa counties.

Unemployment, slow retail sales, falling home prices, and here we all go . . . circling the drain once again. Amid all this negative news isn't there a bright spot for Pensacola? Well, of course there is - or are- in reality (and realty) there are MANY positive things going on in Escambia and Santa Rosa counties:

#1 - Falling mortgage interest rates - We actually saw rates hit 4.5% in Pensacola in mid December and many predict we will see rates this low once again. Those of us working in real estate and related fields saw a rash of activity in December as buyers scrambled to take advantage of the low rates and attractive home prices.

#2 - South Santa Rosa County - Surveying is underway on the 100-plus acres owned by Pensacola Junior College in Gulf Breeze (Midway) for construction of a new campus within the next two years.

#3 - Escambia County - Several large capital projects are underway - or in the final planning stages. Today's Pensacola News Journal ran a story "Building Up 2009"detailing the following projects; the $320 million wastewater treatment plant, the $35 million airport expansion and completion of the adjacent $16 million parking garage, Navy Federal Credit Union's $54 million building 3 on their Beulah campus and the much anticipated $70 million Community Maritime Park.

#4 - Regionally - There is still the strong likelihood that the $40 billion KC-45 tanker project will find a home in nearby Mobile, AL, and the Chamber's economic development arm continues to promote the I-10 Wired initiative that I wrote about in an earlier post.

So let's pay heed to the difficult issues our economy faces, but let's also not lose sight of the great things on our horizon and how they will impact our local economy today and well into the future.

There was a great article in last Sunday's Pensacola News Journal titled "Meltdown to Rebound - When will area economy turn around?" The News Journal brought together a panel of five Pensacola area economic experts for their read on what our future will bring.

One of the experts interviewed for the Pensacola News Journal story, Al Muller from Metro Market Trends was featured in a blog I wrote back in July on the same subject - Real Estate Trends, What's the Real Real Estate Story 

Interestingly, several members of the panel - including Al - pointed out that the "rapidity of the economy's meltdown" was the most surprising thing about it. Indeed, when I heard Al's presentation back in July he was encouraged by some bright spots in the housing market which, although small, were pointing to a slowdown in the rate of decline. But that was before Wall Street's credit crash hit the news.

Muller had predicted that we might see the Greater Pensacola Bay area (Pensacola, Milton, Gulf Breeze, Pace, Escambia and Santa Rosa Counties) housing market start to get back on track to our traditional 4.5 to 5% annual appreciation rate by late '09 or early 2010. According to his comments in the Pensacola News Journal article he feels it will now take a major catalyst like federal tax incentives coupled with attractive interest rates to kickstart the local housing market. "Bottom line," Muller said, "as long as we're in a recession the real estate market won't get better."

So, what does this mean for the average person looking to buy or sell real estate in the Greater Pensacola Bay Area?

Number 1 - For Buyers - Today is a great day to buy! Certainly credit is tight and a good credit score is important. However, the current interest rates are incredibly attractive and there are some great loan products and incentives - particularly for first time home buyers - in the market now. Let's hope congress is listening to people like Al Muller and we see some significant tax incentives for home buyers in the new year. Who wouldn't be excited about a 20% tax credit for buying a home? Write your representatives!

Number 1 - For Sellers - Listen to a professional real estate agent and PRICE YOUR HOUSE FOR THE MARKET. Many of today's potential sellers took advantage of the appreciating home prices from 2003 to 2006 and took out equity loans on their homes. As prices have declined this has made it difficult to sell as they are essentially "upside down" in their home.

The reality is that homes must appraise for buyers to obtain the loans to purchase them. As a seller, analyze what you really need out of your home sale to make it work for you. In 2008 I had a seller who had to transfer with his job and was in this "upside down" situation. Once we looked at the cost savings he had for housing in his new home town things didn't look quite so bleak. We priced his home below the neighborhood comparables and sold it quickly. Yes, he came to closing with cash - never fun as a seller - but he purchased on the other end of his move for much less than he had anticipated and got a very favorable interest rate which allowed him to actually buy more house than he had expected.

Stay tuned to my blog as I will continue to provide updates on local housing information. As always, I will be happy to answer any real estate questions you might have. If I don't have the answers, I will be happy to track down an expert who does!

2008 was a BIG YEAR for the Robin Sherman Realtors team. I just checked our stats and we finished the year as the #2 Coldwell Banker team in the STATE of Florida in terms of our sales volume. WOW . . . even if I do say so myself!!!! (To borrow one of my competitors slogans - just this once Sandy - I could say "I'm not bragging, just applying for a job.")

"Girls Just Wanna Have Fun" - Robin, Harriett and Ruthie join Keller Williams

The beginning of a new year is always a good time to make a new start. After seven very productive and successful years at Coldwell Banker in the Greater Pensacola Bay Area (Coldwell Banker JME Realty and later Coldwell Banker United Realtors) we have moved our team to Keller Williams Realty. Our new offices are located in Gulf Breeze, not too far from our previous location on Pensacola Beach.

Our clients will receive the same caring, personal service that has helped us grow our business so rapidly over the past seven years. Our philosophy of having fun while we work . . . and making sure our clients do too . . . won't change! The move allows us to expand our team, adding local area specialists and providing our services throughout more of Escambia and Santa Rosa counties. We are also redoubling our efforts to keep our clients and blog subscribers up to date on the rapidly changing real estate market.

We'd love to show you why over 85% of our business is "repeat and referral." Never hesitate to call or e-mail us with your real estate questions!

Robin Sherman Realtors - Now with Keller Williams

Robin@PensacolaForYou.com